October is Filipino American History Month


Hood Famous Bakeshop celebrates Filipino American History Month with “Greetings From Filipino Town” campaign and merchandise line

SEATTLE, WA--This October, Hood Famous Bakeshop (HFB) celebrates Filipino American History Month (FAHM) with a “Greetings From Filipino Town”-themed campaign promoting the history of Filipinos in Seattle’s Chinatown-International District and the Pacific Northwest. The campaign includes a merchandise line curated by HFB’s Creative Director, Janelle Quibuyen, featuring clothing, stickers, keychains and more. The highlight of the merch line includes three limited-edition t-shirts featuring design collaborations with local Filipinx artists Raychelle Duazo and Derek Dizon. All “Filipino Town” merchandise will be available at both HFB’s Ballard and Chinatown-ID locations and online at hoodfamousbakeshop.com.


Earlier this spring, Hood Famous Cafe + Bar (HFB’s second location) celebrated its grand opening, becoming Chinatown-International District’s only current Filipino food establishment and the neighborhood’s first in over 15 years. However, many Filipino-owned businesses once lined the neighborhood’s streets. The Cafe is housed in The Publix, a former single-room occupancy hotel built in 1928 to house migrant workers, many of whom were Filipino.

“We are focusing on Filipino Town of Seattle because while it was, and still is, an area that holds a lot of history for Filipinos in the Northwest, it has been threatened by erasure from the history of Seattle’s Chinatown-International District,” says Janelle Quibuyen.


October celebrations have become an annual tradition for HFB, which opened its flagship brick-and-mortar shop in Ballard in October 2016. In 1992, Filipino American National Historical Society (FANHS) celebrated the first Filipino American History Month in October to commemorate the first arrival of natives from the Philippine Islands in North America landing at Morro Bay, California on October 18, 1587. In previous years, HFB has celebrated both its anniversary and FAHM with social media campaigns and events promoting Filipino history and identity. Of this year’s celebration, Janelle Quibuyen says, “we hope this collaboration will inspire and encourage others to claim their identity, history, and space. Food and art are vessels for storytelling. It is our way of writing our own narrative and inviting our community to participate.”

The new collection will be available on October 1st in both shop locations (Ballard and Chinatown-International District) and online for national shipping.