Hood Famous Bakeshop specializes in unique, handcrafted Filipino modern and traditional desserts in Seattle, Wa. 

Hood Famous Bakeshop grew out of a Filipino pop-up dinner series--Food & Sh*t--which featured our founder, Chera Amlag’s unique desserts introducing Filipino flavors to familiar American classics. The response was overwhelming as many shared the excitement of eating desserts they’ve never had before. When her ube (purple yam) cheesecake debuted in October 2013, the creamy purple cake quickly became the most demanded, most memorable, and most instagrammed item on the menu. The word had spread within and outside of our neighborhood, but when a friend asked for the purple cake at a pop-up dinner, coining it as “that ‘hood famous cheesecake,” our name was born. 

In Nov 2014, Hood Famous Bakeshop was launched with Ube Cheesecake as its flagship item and shortly after, Chera quit her well loved job as an educator to run the business full time. Our small bakeshop has since grown to wholesale to local grocery stores, restaurants and most recently our own production kitchen and sweets-to-go retail counter in Ballard, Wa. Check out where to find us

Join us in our pursuit to brighten up desserts, our communities, and the world one bite at a time! 


I bake for smiles, the aroma, and for a little decadence in our lives. As a self-taught pastry cook, I enjoy bringing community together around food and utilizing our taste buds to express culture. My family immigrated from the Philippines to the US when I was a young child. Growing up in the Pacific Northwest, I found baking with tropical flavors and incorporating them into popular American desserts was not only an homage to my Filipino American identity, but made for a memorable sweet experience.
— Chera Amlag, co-founder & head baker